August 3, 2021



Concert venue bookings are surging, Live Nation president claims

Concert location bookings are rebounding as artists begin to plan for in-man or woman gatherings later on this year and into subsequent calendar year, according to Reside Country Leisure.

The company is optimistic that demand from customers for ticket revenue will abide by as a lot more concerts are announced.

“What we are viewing so significantly is that the amount of exhibits we have booked in our significant properties, our arenas, our amphitheaters, our stadiums, people are pacing double digits ahead of where by we have been in 2019. Not all of those people tours have absent on sale nonetheless, we have a great deal that are going on sale now every 7 days,” Joe Berchtold, its president, told CNBC’s “Closing Bell” Monday.

The business predicts that demand from customers for concerts will proceed to be superior in the future number of decades as a outcome of the pandemic. The company’s inventory is up approximately 25% this yr offering it a valuation of over $20 billion.

Berchtold also reported it is as well early for the corporation to forecast what public wellness safeguards will be essential in a handful of months time with the Facilities for Disease Handle and Avoidance updating its steerage regularly.

“So relatively than attempting to dictate a international a single-size matches all, we are looking to community wellbeing officers to inform us what makes sense in that marketplace at that time and how do we proceed to evolve it,” Berchtold said.

Are living Country is branching out into streaming and non-fungible tokens, or NFTs. In January, the company obtained a greater part stake in livestreaming system Veeps.

“We are utilizing that to scale up the streaming of dwell live shows for all those who are unable to make a present,” Berchtold stated. “We are also very focused on NFTs, how we develop electronic memorabilia. A single of the points you regretably eliminate with digital tickets is you eliminate all those ticket stubs that so lots of persons like to continue to keep as their record of the event.”